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Seaside Storytelling: The Setting In the sought-after coastal enclave of Carpinteria, California—just south of Santa Barbara and beloved for its white sand beaches and laid-back luxury—George Lucas strengthened his presence in the market. In 2010, he purchased a beachfront property there for $19.5 million. Architectural Digest+2SFGATE+2 Then, in December 2019, he expanded his beachfront compound by acquiring an adjacent 2-acre parcel for $28 million. Forbes+1 Together, the ac

1. Market in Balance: A Healthy Shift October marked a notable turn toward balance in our local market. Inventory is increasing and buyer activity remains steady.For you, whether you’re buying or selling, this means the pace is more deliberate—and strategy matters more than ever. 2. Key Metrics You Should Know Inventory:  There’s been a year-over-year rise in active listings, giving buyers more choices and easing the intense competition of prior years. Median Price & Luxury E

When it comes to luxury real estate in the United States, Santa Barbara  isn’t just a contender — it’s at the top. According to the Fall 2025 Wall Street Journal/Realtor.com Luxury Housing Market Ranking , the Santa Maria–Santa Barbara metro area  claimed the 10th spot nationally , with homes in the top 10%  of the market starting at a staggering $8.95 million . Why Santa Barbara Still Reigns The headline figure tells only part of the story. Dig a little deeper and you uncove

✨ Architectural Mastery Meets Classic Elegance Designed in the 1960s by architect Hugh M. O'Connell Jr., the home features a thoughtfully...