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October 2025 Real Estate Market Snapshot – Santa Barbara & Montecito

  • Writer: Princeton North
    Princeton North
  • Nov 17
  • 2 min read

1. Market in Balance: A Healthy Shift

October marked a notable turn toward balance in our local market. Inventory is increasing and buyer activity remains steady.For you, whether you’re buying or selling, this means the pace is more deliberate—and strategy matters more than ever.

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2. Key Metrics You Should Know

  • Inventory: There’s been a year-over-year rise in active listings, giving buyers more choices and easing the intense competition of prior years.

  • Median Price & Luxury End:

    • County-wide median sales price hovered around $2,040,000 in October.

    • In upscale enclaves like Montecito and Hope Ranch, the median jumped substantially—reflecting how a handful of ultra-luxury closings continue to tilt averages.

  • Days on Market & Negotiation: Homes are taking a little more time to sell, and the sale-to-list price ratios have softened—buyers now have room to do more diligence and sellers benefit from presentation and pricing.


3. Buyer Insight: Why Now Could Be Your Moment

If you’re looking to buy, here’s what this market offers you:

  • There’s more selection—and less frantic competition—especially in the sub-$3 M to ~$4 M tiers.

  • With the right property (great condition, location, view), you can act with confidence—and potentially negotiate better terms.

  • Because inventory is higher, you have the luxury of being selective and patient—but you’ll still want to be ready (pre-approval, quick responses) when something compelling hits the market.


4. Seller Insight: What Works Right Now

For sellers who are serious about capturing value:

  • Price it right from day one. Homes over-priced are staying on market longer. In today’s market, precision matters.

  • Presentation still wins. Homes that are well-staged, updated, and with strong curb appeal are getting the attention—and the offers.

  • Tell the lifestyle story. Especially in areas like Santa Barbara and Montecito where the view, architecture, history, and setting are unique, shaping the narrative matters.

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5. Looking Ahead: What’s Next

Heading toward the holiday season and into early 2026, expect:

  • Continued demand in the luxury space for highly desirable homes (those with views, privacy, and turnkey condition).

  • For the mid-tier market, a slower but steady pace—offer volume may moderate, but quality listings will still draw buyers.

  • Education and patience will be key: whether you’re buying or selling, working with someone who knows the nuances here makes a real difference.


Ready to Talk Strategy?

If you’re considering making a move—buying your dream home here in Santa Barbara or Montecito, or selling and maximizing your return—let’s connect.I’d love to share a no-obligation market review for your property or a tailored buying plan. Because in a market like this, having the right insight and partner matters.


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