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Santa Barbara & Montecito Real Estate Market Update – May 2025

  • Writer: Princeton North
    Princeton North
  • Jun 16
  • 2 min read

As we transition into the summer months, the Santa Barbara and Montecito real estate markets are showing signs of stabilization, offering both opportunities and challenges for buyers and sellers alike.

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Santa Barbara Market Overview

In May 2025, Santa Barbara’s real estate activity remained steady:

  • New Listings: 168

  • Pending Sales: 127

  • Closed Sales: 112

  • Price Adjustments: 72


While the market is active, the median sales price for single-family homes dropped 12% year-over-year, landing at $2,281,250. This dip is mostly due to fewer ultra-luxury transactions, especially those above $8 million. That said, homes offering the features today’s buyers want—indoor-outdoor living, modern upgrades, and ocean or mountain views—are still moving quickly, especially in high-demand neighborhoods like the Riviera and Upper East.


Montecito Market Insights

Montecito’s luxury segment continues to hold strong:

  • Median Sold Price: $5,500,000 (up 2.8% YoY)

  • Price Per Square Foot: $1,813

The median listing price in Montecito is currently $7.8 million, reflecting a 7.6% annual increase. However, some high-end properties are sitting longer on the market. Buyers are more selective, and sellers should focus on strategic pricing and thoughtful presentation to stand out.

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Market Outlook

  • Inventory Levels: More listings are creating better options and leverage for buyers.

  • Interest Rates: Rate shifts continue to impact buyer urgency—any downward movement could trigger a new wave of activity.

  • Buyer Behavior: Caution and diligence are the themes—buyers want value and quality.

  • Luxury Segment: Patience is key; pricing and marketing strategy are everything in the current climate.


Local Developments

Santa Barbara continues to evolve with meaningful new projects. Among them, plans to redevelop parts of the La Cumbre Plaza are gaining traction, potentially adding over 1,100 new residential units. This shift aims to address housing demand while revitalizing a key commercial corridor.


Final Thoughts

The Santa Barbara and Montecito markets in May 2025 reflect a nuanced period of transition. For buyers, more inventory may offer negotiating room. For sellers, pricing and presentation matter more than ever. Whether you’re looking to buy or sell, local expertise is essential in navigating this moment with confidence and success.

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